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TechCrunch Pitches and the Culture of Startup Mediocrity

You’ll find the seed for TechCrunch Pitches burried in the comment section of this 1938Media video post. Yes, go and take a look, I assure you it is there. Little surprise that TechCrunch boss, Michael Arrington finds his gold chez Loren Feldman these days, but then again the idea of pitching your startup to VC big-wigs is hardly something new. Sony Corporation owns the rights to the ‘Dragon’s Den’ format, a TV show that originated in Japan in which entrepreneurs pitch their ideas to gain investment finance from business experts. The BBC was quick to adopt the format and Dragon’s Den has proved to be a huge TV sensation in the UK.

In the 1938Media video we see Feldman grilling a bewildered German web entrepreneur who turns out to be Martin Obert of Gloofi.com. In this ‘kitchen sink’ drama, Obert is supposed to have gate crashed Arrington’s house with the aim of pitching his website for some VC money. [Note: someone ought to write a book on how to create a start-up without VC money... or perhaps Twigged will do a post and get Kosso and a few others onboard?] The main interest of the video isn’t about Obert, Feldman or Arrington, rather it’s about the extent to which people are willing to go to stick their spoons in the great honey pot.  And as with all Web phenonmena, it’s contagious: if one guy’s willing to do, you can bet your bottom dollar that there’s 1000 others who are willing to do it too.

So a couple of days pass after the video post, and then surprise surprise, TechCrunch launches a new feature: Elevator Pitches - a place “where founders and CEOs get a chance to pitch their startups to you, the Techrunch audience.” Now the whole entreprise could be a huge success were it not for one tiny problem: the ‘you’ word. Not only is there no open prospect of actually securing VC money from participating in the pitches, but to make matters worse your startup is scrutinized by the general public. So with no prospect of money or expertis, why do people participate in the pitches? Feedback? Free traffic? Give me a break. I’d be willing to bet that 99% of participants submit pitches with the hope that somone out there will send them an email with a 5 or 6 figure sum.

It’s the donkey and carrot scenario. Not only does TechCrunch Pitches highlight the growing culture of mediocrity in the Web startup world, but it is a prime contributor. Countless, redundant startup ideas are being churned out on a daily basis across the globe, driven at their core by the hope of investment funding. Many of the ideas put forward for seed money lack basic groundwork (market research, budget planning, implementation costs etc) and many of the entrepreneurs shield their real aspirations until they’re able to secrure funding. What TechCrunch Pitches brings to the table is the popularization of the VC funding process. It tells us that anyone with ideas and a video camera can be the next Bill Gates, what it omits to say though is that the road to success is about work, more work, and even more work.

Reflections on six years of low budget shared hosting

Although I have been an Internet user since the late 90’s, I only really got serious about online activities in 2001. It was more a matter of logistics than anything else. At that time I was living in Tokyo and I was fortunate to have an ultra fast cable connection at home. That was the year I bought my first domain name: writerspace.net (now with new owner). I setup a small writer’s community, powered it with Drupal CMS, and together with a group of 4 writers we experimented with the writing of two collaborative plays. The project was a success and it inspired me to take on more ambitious projects in subsequent years, one of which was London Theatre Blog.

2001 was also the year that I invested in my first shared hosting account. This allowed me to host several domains, set up new projects, including a blog and a portfolio site. Prior to that, I had been using blogger and free hosting (complete with flashing ad banners!) to run my sites. Entering the paid hosting world was quite a big step, not so much in a financial sense, but in terms of starting out at the foot of a new learning curve. Like most new experiences in life, there is only so much you can do to anticipate pitfalls. Most of the learning is done through trial and error, pattern recognition, that’s what we’re best at.

Choosing my first hosting package was in many ways like my first date: it was awkward and shrouded in myth. Of course, I did my fair share of research prior to purchase. I visited web hosting forums, I looked for the least partisan of host review sites, which I must say is nigh on impossible (any takers to start an unbiased hosting review site out there??), and entertained the views of TopHosts and host review, but I was still left with a surfeit of unanswered questions, most of which could only be solved by taking that first step.

With these questions in mind, what I’ll do next is cover some of the pitfalls I’ve encountered with hosting services over the past six years so that readers who are about to ‘take the plunge’ might benefit from the experience. But rather than develop this into an essay of sorts, I’ll present it in FAQ form. I’ve made a list of all the questions I could think of and I’ll attempt to answer them here as candidly as possible, without scaremongering or hype.

» What is shared hosting?

Shared web hosting refers to the service provided by web server owners, or web server resellers (companies selling web space on behalf of server owners) whereby a predetermined number of websites reside on one web server connected to the Internet. Each site “sits” on its own partition, or section of the server to keep it separate from other sites. As a general rule, more sites hosted on a single server = lower cost of the overall server maintenance. Hosting too many sites on one server however can sometimes lead to server overload and this results in the infamous ‘down time’ (when a server is ‘down’ your site is essentially offline).

» What is budget hosting?

In my experience there are three levels to the shared hosting spectrum: budget, medium and high end hosting. I would say that ‘budget hosting’ refers to packages that cost no more than $200 (100) per year, but the notion of ‘budget’ or ‘cheap’ is different for everyone according to his/her means. Beyond the cost factor though, it is also important to point out that the budget end of the hosting market is the most saturated. This means that the competition amongst companies (mostly resellers) is fierce, so as customers, we need to be aware of not falling into alluring sales traps. This is particularly the case when you find one company offering exceptionally generous hosting features against an exceptionally low price.

» How can you tell if a host will have down time?

You’ll often find hosting companies talking about a percentage of ‘up time’, usually 99%. Some companies even have up time ‘guarantees’, though it’s difficult to say exactly how binding those guarantees are. But to determine from the outset how much down time you will have with such and such a hosting company is not possible. Down time can occur for a number of reasons, one of which I have already mentioned: server overload. Sometimes hardware can break down in the server centre, or a particular site on the shared server may receive a sudden ’spike’ of traffic forcing the server to a standstill. In short, most servers will be subject to some period of down time but any half decent hosting service should compensate for your loss, either by refunding you for exceptionally long periods of down time or sometimes moving your site to a different server.

» What can you expect in terms of customer service on a budget plan?

Whatever level of hosting you have paid for, it goes without saying that you are entitled to good customer service for the simple fact that you are paying for someone else’s services. As soon as a company breached good customer service practice, I am usually inclined to ask for a refund and leave. The general standard that you can expect is: a) courteous and timely communication, if you submit a support email you should expect to receive a response within an hour, b) and one that addresses your question personally, as opposed to generic response that has been cut and pasted into the email; c) you should also expect your host to be flexible, to accommodate your requests to the best of their ability, d) to show initiative in offering alternatives where a particular demand may not be possible; e) but overall you should expect a relationship with your hosting company that is trustworthy and honest. Anything less than this and it might be time to look elsewhere.

N.b. More Q & A’s will follow. If you have any suggestions of your own to add to this ‘guide’ then please email them to me here. Thanks alot.

Music Maker of the Future: TENORI-ON

Designed by Toshio Iwai of Japan in collaboration with Yamaha Instruments, the Tenori-On is the latest fad in musical gadgetry to explode on the world market. There has been some talk of this being an embellished and more sophisticated version of the Nintendo DS game known as Elecktroplankton. The Tenori-on is described as “A 16×16 matrix of LED switches [that] allows everyone to play music intuitively, creating a “visible music” interface.” Rather than attempt a lengthy description of this machine, it’s far better to see it in action for yourselves. Check out this YouTube demonstration clip.