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The Great Big Link Experiment!

November 24th, 2007 No Comments Posted in SEO

Allow me to explain…recently I posted a list of over 200 reputable web link directories to help new webmasters find the traffic they need to promote their sites and to help old web masters drive traffic to new sites. When it comes to site promotion, submitting a link to a directory is of course just one of many ways to gain traffic.

Aside from the dmoz, google and yahoo directories, plus a handful of other high ranking sites, my approach to web link directories has been quite skeptical thus far; I’ve always seen them as part of a saturated clone market in which directories end up promoting other directories because nobody sees any benefit to be gained by submitting their links.

Well today, I intend to start an experiment that puts my skepticism to the test. Using the above-mentioned list of directories I’m going to see what effect it has on a new flash games arcade site I’ve built. The site is called FingerMonkey.net (why don’t you all just take a minute to bookmark it and send it on to your friends…Can’t be bothered? Well okay then.)

Experiment aims

So here are the experiment aims in a nutshell:

1. To discern whether directory submission is an effective means of driving traffic traffic to a new website.

2. To test the potential for revenue enhancement.

3. To pinpoint the best directories on my list of 200+

4. To provide insight and understanding of SEO for new website owners

The four stages of the experiment

1. 1st December 2007: Within a 24 hour period, I will submit my site, www.fingermonkey.net to all the sites in the list of 200+ web link directories.

2. 1st January 2008: First stage of analysis. It will have been exactly one month since the beginning of the experiment, some of my links won’t have even been reviewed at this point, but it will be a good time to take stock of where things are at.

3. 1st February 2008: Two months will have passed and many of the links should be working by this stage. I will do a write up with some traffic analysis using google analytics. I will also show what impact it has had on the 3 google adsense banners on the arcade site.

4. 1st March 2008: This will be the last stage in the experiment. Time to assess which directory sites yielded the most traffic. At this stage I will use all the data I have collected to update my 200+ list of directories to include annotations on best SEO potential.

Tools to carry out the experiment

1. Online form filler tool

In order to make stage 1 (submission to over 200 directories) less of a nail-biter, I’m going to use the following free online form filler tool, available for download here.

This will allow me to fill out my arcade site’s info once and automatically paste it in for each new directory submission, cutting time in half and making the whole process more bearable.

2. Google analytics

In order to measure my arcade site’s traffic statistics I will be using Google Analytics. There are a number of free web analytics tools available but of all the ones I’ve tried google comes packed with the most features and offers the cleanest layout.

200+ of the Web’s top link directories

November 19th, 2007 2 Comments Posted in Internet, Marketing, SEO

When you’ve just built a new site, one of the first concerns is how to get people to come and see all the beautiful work you’ve been doing. One of the more popular ways to start pushing your site above the surface and on to the radar is by submitting it to web directories. But as with most things in life, the top prizes come at top prices. There is however, a multitude of free directories waiting for you to submit your url.

If you google ‘free web directories’ for example, you’ll find a query list of universal proportion. So not only do you have to contend with the sheer quantity of directories out there, but on top of that you have to embark on a process of weeding the good from the bad - the reputable site from the viral spam sites. So below is a list, in descending order by page rank and alphabet, of some of the web’s better directories. It goes from the ubiquitous dmoz.org to the lesser known, though nonetheless noble, LinkPrestige.com. At the very least, this is a good exercise in naming a directory! Happy traffic hunting!

♥ Quick Find ♥

[ Page Rank 8-6 | Page Rank 5 | Page Rank 4 | Page Rank 3 | Page Rank 2 ]

Hint: use these quick find links to jump to the relevant Page Rank section.

Reflections on six years of low budget shared hosting

October 29th, 2007 1 Comment Posted in Internet, SEO, Technology

Although I have been an Internet user since the late 90’s, I only really got serious about online activities in 2001. It was more a matter of logistics than anything else. At that time I was living in Tokyo and I was fortunate to have an ultra fast cable connection at home. That was the year I bought my first domain name: writerspace.net (now with new owner). I setup a small writer’s community, powered it with Drupal CMS, and together with a group of 4 writers we experimented with the writing of two collaborative plays. The project was a success and it inspired me to take on more ambitious projects in subsequent years, one of which was London Theatre Blog.

2001 was also the year that I invested in my first shared hosting account. This allowed me to host several domains, set up new projects, including a blog and a portfolio site. Prior to that, I had been using blogger and free hosting (complete with flashing ad banners!) to run my sites. Entering the paid hosting world was quite a big step, not so much in a financial sense, but in terms of starting out at the foot of a new learning curve. Like most new experiences in life, there is only so much you can do to anticipate pitfalls. Most of the learning is done through trial and error, pattern recognition, that’s what we’re best at.

Choosing my first hosting package was in many ways like my first date: it was awkward and shrouded in myth. Of course, I did my fair share of research prior to purchase. I visited web hosting forums, I looked for the least partisan of host review sites, which I must say is nigh on impossible (any takers to start an unbiased hosting review site out there??), and entertained the views of TopHosts and host review, but I was still left with a surfeit of unanswered questions, most of which could only be solved by taking that first step.

With these questions in mind, what I’ll do next is cover some of the pitfalls I’ve encountered with hosting services over the past six years so that readers who are about to ‘take the plunge’ might benefit from the experience. But rather than develop this into an essay of sorts, I’ll present it in FAQ form. I’ve made a list of all the questions I could think of and I’ll attempt to answer them here as candidly as possible, without scaremongering or hype.

» What is shared hosting?

Shared web hosting refers to the service provided by web server owners, or web server resellers (companies selling web space on behalf of server owners) whereby a predetermined number of websites reside on one web server connected to the Internet. Each site “sits” on its own partition, or section of the server to keep it separate from other sites. As a general rule, more sites hosted on a single server = lower cost of the overall server maintenance. Hosting too many sites on one server however can sometimes lead to server overload and this results in the infamous ‘down time’ (when a server is ‘down’ your site is essentially offline).

» What is budget hosting?

In my experience there are three levels to the shared hosting spectrum: budget, medium and high end hosting. I would say that ‘budget hosting’ refers to packages that cost no more than $200 (100) per year, but the notion of ‘budget’ or ‘cheap’ is different for everyone according to his/her means. Beyond the cost factor though, it is also important to point out that the budget end of the hosting market is the most saturated. This means that the competition amongst companies (mostly resellers) is fierce, so as customers, we need to be aware of not falling into alluring sales traps. This is particularly the case when you find one company offering exceptionally generous hosting features against an exceptionally low price.

» How can you tell if a host will have down time?

You’ll often find hosting companies talking about a percentage of ‘up time’, usually 99%. Some companies even have up time ‘guarantees’, though it’s difficult to say exactly how binding those guarantees are. But to determine from the outset how much down time you will have with such and such a hosting company is not possible. Down time can occur for a number of reasons, one of which I have already mentioned: server overload. Sometimes hardware can break down in the server centre, or a particular site on the shared server may receive a sudden ’spike’ of traffic forcing the server to a standstill. In short, most servers will be subject to some period of down time but any half decent hosting service should compensate for your loss, either by refunding you for exceptionally long periods of down time or sometimes moving your site to a different server.

» What can you expect in terms of customer service on a budget plan?

Whatever level of hosting you have paid for, it goes without saying that you are entitled to good customer service for the simple fact that you are paying for someone else’s services. As soon as a company breached good customer service practice, I am usually inclined to ask for a refund and leave. The general standard that you can expect is: a) courteous and timely communication, if you submit a support email you should expect to receive a response within an hour, b) and one that addresses your question personally, as opposed to generic response that has been cut and pasted into the email; c) you should also expect your host to be flexible, to accommodate your requests to the best of their ability, d) to show initiative in offering alternatives where a particular demand may not be possible; e) but overall you should expect a relationship with your hosting company that is trustworthy and honest. Anything less than this and it might be time to look elsewhere.

N.b. More Q & A’s will follow. If you have any suggestions of your own to add to this ‘guide’ then please email them to me here. Thanks alot.

twigged.net

Archive for the ‘SEO’ Category:

The Great Big Link Experiment!

Experiment aims

The four stages of the experiment

Tools to carry out the experiment

200+ of the Web’s top link directories

♥ Quick Find ♥

Page Rank 8-6 top ↑

Page Rank 5 top ↑

Page Rank 4 top ↑

Page Rank 3 top ↑

Page Rank 2 top ↑

Reflections on six years of low budget shared hosting

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