REI Adventures claims to offset “100% of the climate-altering carbon emissions generated by air, water and land travel associated with each of our trips.” If you’re looking for an adventure holiday that will have minimum impact on the environment then this could be a possible solution. While this type of initiative is bold and pioneering and in many ways necessary, it is not a solution open to everyone. The high price of this type of eco-holiday will be a deterrant for many on a tight budget. The real eco revolution will come when a company provides a viable cost-effective model for green travel. Nontheless, this is certainly a step in the right direction.
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